The phone market is no longer only about launch specs. People are keeping devices longer, which means batteries, screens, and software support now shape the real cost of ownership.
Repair networks are becoming a competitive advantage because they reduce anxiety. Buyers want to know what happens after a cracked display, a weak battery, or a charging port failure.
The brands that treat repair as part of the product may end up looking more premium than brands that only win on launch-day hardware.
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